Changing consumer behaviors and the current economic downturn is giving businesses a once in a lifetime opportunity to increase profits, decrease costs and trump competitors by adopting companywide Internet strategies using social media, online community, Web 2.0 and proven Internet strategies. Free eBook, Internet Dough at www.internetdough.net outlines how pizza shops to Fortune 500 companies can benefit.
Akron, OH (PRWEB) October 8, 2008 -- Changes in consumer behaviors are presenting new risks and opportunities for businesses as small as pizza shops and as large as Fortune 500 companies.
According to Philabaum business leaders are running out of time to react: "The traditional business is tiptoeing into the Internet when they should be reorganizing their business around the Internet. If you want your company to be a major player in the next 5 years, do what Bill Gates did in December of 1997 and bring your entire organization together to create a comprehensive companywide Internet strategy."
Even though the web offers tremendous opportunities for companies, non profits and organizations, research is showing business leaders and owners are dragging their feet and failing to adopt Internet tools and strategies. Why? According to Philabaum, "The Internet seems like a foreign language to most business professionals. They grew up on mass marketing techniques and frankly have not had the time to understand Social Media Marketing, Web 2.0, online communities like Facebook, MySpace, Linkedin and building online relationships with prospects and customers."
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Thursday, October 9, 2008
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